VINICIUS COHIN
CREATIVE DIRECTOR
2021_BRAND_LIFESTYLESHOOT_NIGHT_GROUP_WITHDEVICE_6329.jpg

Motorola — Branding refresh (Copy)

Motorola Global Excellence Award

Projeto de reformulação da marca Motorola que redefiniu a sua identidade visual, tom de voz, reforçou os pilares de inovação, diversidade de público e atitude ousada. Os assets a seguir foram desenvolvidos em uma parceria dos times internos da Motorola (Customer Creative e Branding).

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Rebranding project that redefined Motorola’s visual identity, tone of voice, reinforcing innovation pillars , audience diversity and bold attitude. The following assets were developed in collaboration between Motorola's internal teams (Customer Creative and Branding).

Motorola Bootup Signature

Branding concept

Photography by Caro Patlis - Night

Photography by Caro Patlis - Day

Concept video MotoG9

Product video